Today in the studio we’re talking with Neige and Pippa Blair, creators and founders of Routine, everybody’s favorite natural deodorant cream.
If you haven’t heard of them, or Routine, you’re about to. In the past few years they’ve gone from launching their unique natural deodorant at local arts markets to a budding empire where Routine is now featured in over 400 shops and boutiques across North America.
In this conversation we get into
- How they got started, and how they managed to grow and expand their business so successfully
- Why natural deodorant is so important, and why theirs works so well
- How the conventional world is fighting back against these healthier upstarts
- What’s next for the Routine team
- And much more
This conversation was a lot of fun. Neige and Pippa are passionate and energetic and it shows in the success of their business. It’s inspiring for all of us to see the little guys taking on the world!
Where to find out more about Neige & Pippa and Routine Cream Deodorant:
Books and resources mentioned in this episode:
(Click the links below to learn more…)